Discovery
Understand the business, its brand, audiences, market and competitive landscape.
Strategy / Creativity / DesignMarco Togo
Creative Director & Designer
Creative Director & Designer
Communication doesn’t
start with the artwork.
It starts with understanding
the business.
Strategy and creativity working together to turn brand and communication challenges into meaningful solutions.
Understand.
Think. Create.
Brands communicate better when strategy and creativity are part of the same process.
My work begins with understanding your business, its audiences, strengths and goals. From there, I turn insights into positioning, concepts, identity, campaigns and communication solutions.
One creative vision, from strategy to execution.Direct contact. One clear vision.The thinker
Fewer layers between
The thinker
is the creator.
Fewer layers between
the problem and the solution.
Work directly with the person who understands the challenge, shapes the strategy, develops the concept and leads the creative work. Clarity, agility and consistency at every stage.
- Brief
- Strategy
- Concept
- Creation
- Delivery
02 / ProcessBefore design,
Before design,
the right questions.
Strategic assessment
Interpret insights, identify opportunities and define a clear communication direction.
Creativity
Turn distinctive strengths into meaningful concepts and solutions that strengthen brand perception.
Strategy before aesthetics. Ideas before execution.
03 / ExpertiseHow I can help
How I can help
your brand.
04 / PortfolioThinking that
Thinking that
takes shape.
Selected work.
Branding. Campaigns. Design. Communication.
View projectEliane / Decortiles
Branding & visual identityOne identity across every touchpoint.
View projectNATI
Identity / packaging / campaignFrom the first idea to a distinctive brand presence.
View projectAlignare
Visual identityTechnology and precision find their expression.
View projectHorizon Residence
Positioning / launch / communicationA lifestyle expressed through communication.
View projectVitreo
Brand communications / editorial / outdoor advertisingArchitecture shapes the brand’s visual language.
View projectBravo Residences
Launch / communication / contentA fresh perspective on life by the sea.
View projectABC AALTO
Brand voice / visual and verbal languageA distinctive voice. More meaningful connections.
Experience to thinkCreativity to
Creativity to
transform.
A career built in agencies and through projects for businesses across different sectors. Strategy, creative direction, design and content, with direct involvement from start to finish.
Meet Marco TogoThe New York Festivals AwardFestival Internacional de GramadoProfissionais do Ano
Rede Globo / Southern BrazilPrêmio Abril de Publicidade
Rede Globo / Southern BrazilPrêmio Abril de Publicidade
Your brand can
communicate better.
Let’s find out how.
Let’s talk